Plan for Tomorrow by Setting Financial Goals Today

At Mark S. Rushwald we pride ourselves on knowing our clients, establishing long-lasting relationships and providing guidance and advice on the most current financial and investment matters for each and every individual client. Not only do we provide you with a complete course of action, but we also enjoy working for people we like.

All of our clients benefit from our financial advisingportfolio management, and personalized client services. As a firm founded to help the individual investor, we believe that customized investment management plays a vital role in pursuing financial goals.

By being an independent fee-based asset manager there are no conflicts of interest between various commission-based products and what is best for you as the client. You simply do not pay any commissions or fees other than the fees stated in our contract. All fees are based on the percentage of assets under management. This means that as your assets grow the management fee grows proportionally. Likewise, if the portfolio loses value the fee shrinks proportionally. I want to be in this together with you for the long-term, we are not traders, we are a long-term financial investor.

The Process

The process begins with an analysis of your financial objectives that will be used to develop a preliminary custom portfolio. Next, this custom portfolio is then reviewed by all parties involved to provide added assurance that the goals you originally stated are effectively targeted without exceeding your personal risk tolerance.

We will then monitor the progress your money is making. And we’ll meet regularly with you to ensure your financial investments reflect your current life circumstances. As your goals, desires, and circumstances change over time, it is important and necessary that your portfolio makes the changes needed to target these new goals and objectives. This is one of the reasons why our relationship must be based on trust and communication for the long-term.

Your portfolio will be allocated to various Exchange Traded Funds and some managed mutual funds. Risk tolerance, goals, objectives and time frame are used to determine your asset allocation.

Some of the benefits of Exchange Traded Funds include:

  • their lower management fees
  • more efficient tax consequences than managed funds.

Exchange Traded Funds also tend to limit losses in a down market through the use of stop-loss instructions. Limiting losses will provide you access to a rising market and limit risk in a declining market.

Some of the disadvantages of Exchange Traded Funds are:

  • Commissions can be charged for trading ETF’s the same as stocks.
  • Unlike mutual funds, ETF’s do not necessarily trade at net asset value.

Because we work so closely with you, we tend to think of our clients as our friends. So don’t be surprised if you ever get a phone call from us just to say, “Hi.”

Past performance is not guarantee of future results. Investment return and principal value of an investment will fluctuate, and shares, when redeemed, may be worth more or less than their original cost. Investors should consider the investment objectives, risks, charges and expenses of the fund carefully before investing. For a prospectus containing this and other information on a fund, contact us

Asset Management Services in Toms River, New Jersey

The Patient Investor

Develops long-term financial goals and sticks to them

The Restless Trader

Waffles between daily and weekly time horizons

The Patient Investor

Disregards short-term market fluctuations

The Restless Trader

Frets over daily price changes in the morning paper

The Patient Investor

Considers a loss a buying opportunity

The Restless Trader

Panics by selling shares at the first sign of a loss

The Patient Investor

Trusts expertise and experience of proven management

The Restless Trader

Solicits hot tips from friends and neighbors

The Patient Investor

Depends on logic to dictate important decisions

The Restless Trader

Succumbs to the emotion of the moment

The Patient Investor

Realizes that sage advice, not fees is paramount

The Restless Trader

Emphasizes transaction costs